The history of Menendez Amerino is one of the most important chapters of Brazilian tobacco culture. Founded in 1977, the company was born from the union of tradition, knowledge and vision for the future, bringing together some of the most influential names in the world tobacco industry.
On one side was Mário Amerino Portugal, a Brazilian businessman deeply involved in tobacco production in the Recóncavo Baiano, a region renowned for the excellence of its leaves, and on the other side were the brothers Benjamin Menendez and Félix Menendez, representatives of one of the most respected families in Cuban cigar making, responsible for brands and blends that have marked generations of admirers.
The combination of the Cuban experience with the richness of Brazilian tobacco created an unprecedented proposal for the time: to produce premium cigars in Brazil with international quality standards.
More than a company, Menendez Amerino has become a bridge between two major tobacco traditions. By harnessing the potential of the Recôncavo Baiano tobacco and applying centuries-old knowledge of craft manufacturing, the company has helped to position the Brazilian cigar among the outstanding products on the international market.
Almost five decades later, this legacy remains alive, preserving the history of its founders and reaffirming the commitment to the authenticity, quality and culture of Brazilian premium tobacco.